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Marketing to Women: Just in Time Emails

The Lipstick Economy

Holiday marketing has begun. Does it matter when your email arrives in your target’s email box?  Well,  a new survey sheds light on how timing of an email reaching a recipient’s inbox affects engagement and purchase behavior.  Conducted in September 2012, the StrongMail Email Delivery Performance Survey 2012 included more than 700 business leaders participating in the global survey.  Some of the survey highlights include:

— 80% have seen performance increased for emails delivered during a particular time of day

— 61% cite a decrease in performance when emails don’t arrive at scheduled time

— 74% would like more control over the arrival of their campaigns

— 53% are not currently testing for an optimal delivery window for their email campaigns

— 61% are not currently doing any segmentation of email campaigns by time of day

When Consumers Prefer To Get Emails

Most consumers have a preferred time of day to…

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