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Gift Basket – Business Gifting Trends


Beartown baskets is located in New Bern NC. We assist businesses create gifting programs. The gifting industry has a few distinct segments including all-occasion gifts/baskets for individuals, and customized gifts for businesses. Business gifts are well  known as corporate gifts. An example is our

MOET_gift basket 129.jpgIndividuals typically buy baskets when they need reach out to family and friends. Most of these sales occur during holidays or are sympathy gifts. Corporations on the other hand, create marketing plans which may include gifts such as baskets as presents as well related to the holidays to keep in front of their customers. They also use them for marketing & sales to targeted customers.
There are many different “gift basket” or gourmet baskets, with custom options at reasonable prices, which may be more cost effective and leave lasting impressions.

These groups can be divided into:

  1. Individuals- The individuals are people who are looking to give a friend, relative, colleague, etc., a gift basket as a gesture. Fairly straightforward.
  2. Corporate gifting service – These are typically utilized as tokens of appreciation, for special events, a thank you for a customer and can include banks, health care, real estate, apartments, concierge at hotels, used at special events/promotions, corporate headquarters, vacation resorts members, and auto dealerships. There are numerous industries and customer reach options.