No matter what industry you’re in, a referral is one of the best strategies to build your business, because research has shown that leads generated from referrals convert at a fraction of the cost of advertising. However, in order to keep high quality referrals coming your way, you have to nurture relationships. One of the best ways to do that is to build thank you gifts into your referral program. People love to feel appreciated and thank you gifts are a great way to show your appreciation. Did you know that people are more likely to give a referral when their efforts are recognized, and surprisingly, non-cash incentives are more effective than cash incentives. If you truly want to make an impression and have a customer remember you, stay connected and top of mind, send unique referral gift to show clients that you value them and their efforts.
Think about how much it costs to advertise! A referral gift that may cost $10, $25, or even $100 can bring in thousands.